Avoca is located 181 km north west of Melbourne and 72 km north of Ballarat and has an approximate population of 1200 people.
Surrounded by mountain views, Avoca is renowned for its scenery, breathtaking vistas, iconic landscapes and abundant local produce and wine. It is filled with history evoked by the goldrush and people who enjoy a relaxed lifestyle.
The Avoca River flows through town with its shady banks host to many events throughout the year including the Avoca Market held on the 4th Sunday of each month. Free camping is permitted along Rivers banks which is the ideal base to explore the town. If you prefer a few more amenities, the Avoca Caravan Park is located next to the Avoca Golf Course and there are a variety of BnBs to choose from.
Wander remote bush tracks and discover hidden waterfalls, rugged landscapes and spectacular views when exploring the Pyrenees State Forest, just 10km from town.
Avoca’s wide main street is a delight to explore with hotels, cafés, gift shops, galleries and collectables all housed in historic buildings dating back to the 1850s. Avoca’s heritage listed Railway station has been transformed into a gallery that exhibits both local and regional artists. Across the tracks, you can find The Avoca Silo which displays the first glow-in-the-dark artwork along the Australian Silo Art Trail … and possibly the world!
Avoca has many small businesses servicing the local community including a pub, several cafes, a chemist, convenience store, a butcher, a supermarket, its own newspaper (Pyrenees Advocate) and a community bank. Since the 1970s, the wine industry has grown to be one of the most significant economic drivers and the sector is now the largest employer in the region and has increased tourism. Farming is the second largest employer of the town.
We invite you to enjoy a change of pace and embrace the country life of Avoca.
This is where Victorian gold rush fever sparked in 1853, making Australia (for a short time) the richest country in the world. Evidence of the Goldrush days remain in the picturesque streets and beautifully preserved architecture of this charming little town of Avoca.
Advance Avoca Inc. is a Not – For Profit organization run by volunteers and funded solely from memberships with all proceeds reinvested back into initiatives to benefite Advance Avoca members, local businesses and the local community.
The organisations objective is to continues their dedication to champion growth and connectivity within the Avoca community.
Previously the “Chamber of Commerce’ which evolved into “Avoca Business and Tourism”, and then had a name change to Advance Avoca Incorporated. The groups purpose is to support Avoca businesses and the community to grow and prosper into the future. We do this through marketing, promotion, improvement and development of the town’s green spaces, utilities, infrastructure and events, as well as supporting community groups by “keeping people in touch with people”.
We host a number of events including shop local campaigns, Town Garage Sale and Christmas Street Party as well as auspice other events in town with funds received through memberships and grants. We aim to attract people to live and invest in the region and attract visitation which in return benefits the community, the community groups and businesses of Avoca.